[K-Beauty Trend Intelligence Report] The "Halal Plus" Era: Decoding the Future of Middle East Beauty
Edited by Don Kim, KNSUNCLES Inc. This post provides a strategic overview of the rapidly evolving Middle East beauty market, where Halal is transforming from a niche certification into a fundamental pillar of premium skincare. Based on the latest insights from Mintel , we explore why "Halal Plus" is the next big wave for global trend-setters. In the MENA (Middle East & North Africa) region, Halal is no longer just a religious checkbox—it is becoming the ultimate standard for safety, transparency, and high performance. If you want to stay ahead of the curve, it’s time to look beyond the certification and focus on the science of "Halal Plus." 1. The Massive "Halal Gap" 🛒 According to Mintel , the demand is soaring, yet the supply is surprisingly low. While 58% of Saudi Arabian adults are highly aware of Halal beauty, only 1% of new beauty products launched recently actually carry a Halal claim. Currently, many consumers are turning to Vegan (16%) or...