Edited by Don Kim, KNSUNCLES Inc. This post provides a strategic overview of the rapidly evolving Middle East beauty market, where Halal is transforming from a niche certification into a fundamental pillar of premium skincare. Based on the latest insights from Mintel , we explore why "Halal Plus" is the next big wave for global trend-setters. In the MENA (Middle East & North Africa) region, Halal is no longer just a religious checkbox—it is becoming the ultimate standard for safety, transparency, and high performance. If you want to stay ahead of the curve, it’s time to look beyond the certification and focus on the science of "Halal Plus." 1. The Massive "Halal Gap" 🛒 According to Mintel , the demand is soaring, yet the supply is surprisingly low. While 58% of Saudi Arabian adults are highly aware of Halal beauty, only 1% of new beauty products launched recently actually carry a Halal claim. Currently, many consumers are turning to Vegan (16%) or...
Hi everyone! I’m Lisa , your new Global Manager at KNSUNCLES ! ✨ I am beyond thrilled to be your personal beauty insider, bringing you the freshest, most "glass-skin" worthy K-beauty and lifestyle insights straight from the buzzing heart of Seoul. My mission is to make sure you stay ahead of every curve as a true Tren d-setter ! 🧬 The Center of Innovation: BIO KOREA 2026 Held at COEX, Seoul , this year’s event was themed "Breakthrough, Beyond the Future." With 775 companies from 59 countries participating, it was a massive global playground where science meets business. This event proved once again that Korea is the epicenter of the future bio-health industry! 🌍✨ 🤝 KNSUNCLES in Action: Global Bridge-Building Our team at KNSUNCLES was right in the middle of the excitement! We had the special honor of hosting our partners from the Middle East (MENA region) , guiding them through the bustling exhibition halls. We facilitated deep-dive business meetings betwee...