Edited by Don Kim, KNSUNCLES Inc. This post provides the most cutting-edge updates from the heart of Seoul. If you want to stay ahead of the curve and feel like a true K-beauty Trend-setter , you’ve come to the right place. Let’s dive into the hottest trends! 👑 <Visualizing the K-Beauty vibe-this artwork was created by Google Gemini.> 1. The Buzz (News/Marketing) 📢 UNOVE "Bear Glow" Dessert Pop-up & G-DRAGON’s Übermensch Exhibit The trend in Seoul right now is "Sensorial Immersion." Haircare giant UNOVE has opened the "Bear Glow" pop-up, where the newly launched vanilla-scented line is transformed into limited-edition edible desserts. Simultaneously, the Hyundai Department Store is hosting G-DRAGON’s "Übermensch" exhibition, blending avant-garde art with his signature aesthetic. Why it's hot: It’s the evolution of the "Pop-up Store" into a "Brand Universe." 2026 shoppers aren't just buying products; ...
Edited by Don Kim, KNSUNCLES Inc. This post provides the hottest K-Beauty insights for our global trend-setters who want to stay ahead of the curve. From the buzzing streets of Seongsu to the latest lab-grown ingredients, we are diving deep into the soul of Seoul's beauty scene. <Visualizing the K-Beauty vibe—this artwork was created by Google Gemini.> 1. The Buzz (News/Marketing) 🎤 Blackpink LEAGUE COLLECTION & LEGO “BLOOM BAR” in Seongsu It’s the final day for the Blackpink LEAGUE COLLECTION pop-up in Seongsu-iro, and the lines are still wrapped around the block! BLINKs are grabbing exclusive tech-focused merch and snapping photos in the high-fashion 'League' zones. Seongsu-dong is truly the heart of K-culture right now. Right next door, the LEGO Valentine’s “BLOOM BAR” is trending for its romantic, interactive flower-building station where you can pick "everlasting" roses. Why it's hot: This is the peak of "Meta-Experience" marketi...